FAQs

Dropshipping allows you to sell Widdop products without holding stock. You list the products on your store, and when a customer orders, we pick, pack, and ship directly to them.

1. Customer places an order and pays retail price.
2. You place the order with Widdop Dropshop (manual or automated) at the wholesale dropship price.
3. We pick, pack, and deliver the order directly to your customer.

Yes. You can create manual orders via our fast-track checkout or upload orders in bulk using our import tool. This allows full control without automatic integration.

By connecting your sales channel (e.g., Shopify) to Widdop Dropshop, we automatically update product listings, stock levels, prices, and download orders every 15 minutes.

We currently offer 48-hour tracked delivery across the UK. We usually use Royal Mail, or DPD for heavier items. All delivery costs are included in the product price.

We aim to despatch orders within one working day or receipt, but in busier periods including after public holidays, please allow two to three working days. Weekend orders are processed on the next working day. Ensure your account has an active payment method to avoid delays.

Damaged or Faulty Items:
Notify us within 28 days by raising a return request in your seller portal. Upload photos of the damage and include a short description. We may request a return or advise disposal depending on the product.

Incorrect Item Received:
Raise a return request within 28 days and upload a photo of the item received and a photo of the packaging label.

Order Not Received:
Check the delivery address and tracking information. If the parcel is confirmed lost, we will arrange a replacement or refund.

Change of Mind:
Accepted within 28 days if the item is unused, unopened, and in original packaging. Return shipping is the customer’s responsibility, although you may choose to cover or contribute to this cost.

Refunds:
Refunds are issued once the return is approved or the issue is verified. Processing typically takes 5–7 working days.

How to Request a Return:
All returns, refunds and replacements must be raised through your Widdop Dropship seller portal using the “Return Order” option. Select the reason, upload evidence, choose affected items, and submit the request for review.

All issues must be raised through your Widdop Dropship seller portal using the “Return Order” option. Select the reason, upload evidence, and submit the request. Our team will review and respond within 2 business days.

We currently support the following platforms and marketplaces:

• Shopify
• WooCommerce
• eBay
• TikTok
• Wix
• BigCommerce
• Shopwired
• Wish
• EKM
• Shopline

Although the platform does support Amazon, we are currently not accepting applications from online traders who solely trade on Amazon marketplace, and the Amazon connector is disabled by default.

We are currently not accepting applications from online traders who solely trade on Amazon marketplace.

You’re welcome to sell our dropship products on your own website and on the approved marketplaces: eBay, TikTok Shop and Wish. If you’d like to sell on any other platform, you'll need to send us a request first. Approval isn’t guaranteed and is reviewed on a case-by-case basis - if it’s suitable, you’ll need to sign our Approved Marketplace Reseller Agreement before listing anywhere else.

Note that if your request is permitted, you will require a Linnworks account to connect to sales channels with no direct connector, or will need to manage listings manually.

Yes. You can connect your Shopify store to automatically download orders, update stock levels and pricing, and use our Shopify listing tool for products. See our full guide here.

1. Go to Settings → Sales Channel Integration → Add sales channel → Shopify.
2. Enter store details and authorise with Shopify.
3. Select order statuses to download and dispatch settings.
4. Save the integration and enable automatic fulfilment if desired.

SKU mapping:
Ensures orders are matched to the correct Widdop inventory SKU for fulfilment.

Shipping mapping:
Ensures the correct shipping service is applied based on the Shopify order when downloading to Widdop Dropshop.

Yes. Go to Settings → Sales Channel Integration, toggle the status switch to disable or click Remove Account to delete. Re-integration requires setting up from scratch.

No - you’ll need a separate account for our dropship portal.

Our platform is built on Avasam’s enterprise technology, but it’s a stand‑alone, whitelabelled system. It isn’t connected to Avasam’s own marketplace, seller accounts or pricing. Because of this, existing Avasam accounts can’t be linked, and you’ll need to register directly through our portal to access our products and services.

Yes. If a product shows Source Product but no stock figure (and no Buy Now button), it’s currently out of stock. You can still source it because it isn’t discontinued and may be restocked.

Yes - if your TikTok Shop is connected to Shopify, and your Shopify store is integrated with Widdop, TikTok Shop orders will be routed into Shopify.

Once the order is in Shopify, the platform treats it exactly the same as any other Shopify order. As long as the Widdop products/SKUs have been listed on Shopify and the required SKU and shipping service mappings are in place, the order will be downloaded into your Widdop account through the Shopify integration.

From the platform’s perspective, once the order is available in Shopify and Shopify is integrated with Widdop, it is considered a Shopify order, regardless of whether the original purchase was made through TikTok Shop.

We offer over 3,000 products, 30+ design-led brands, award-winning customer service, state-of-the-art logistics, and a flexible platform for both manual and automated dropshipping.

Our dropship service is UK-only. For international customers, you can order via our wholesale platform with worldwide digital ordering, showrooms in Manchester, and dedicated territory managers.

For support, email [email protected] or call 0161 688 1226. Our award-winning team is here to help.

Please note: While registrations are now open, accounts are not yet being activated. You’re welcome to register (if you haven’t already) to secure your place in the queue - we’ll begin approving and onboarding partners from mid-July, with early registrants prioritised. We’ll share a further update as we begin onboarding and confirm next steps.

Once we've received your registration, our sales support team will reach out to you. Subject to passing our initial checks, you will be asked to complete a new account form, the only exception being if you're an existing wholesale customer - in that case a separate dropship account will be created for you.

For new customers, once we've received your completed form, we'll set you up on our system and approve your account on the portal, at which point you'll have access to start selecting products and connecting your sales channel. The portal is largly self-service, but our team are on-hand to answer any questions you may have.

At the point of completing your new account form, you'll also be asked to sign a reseller license agreement specifically for our dropship service.

Yes, we are accepting applications from existing wholesale customers, but you will be subject to the same sales channel restrictions as new customers.

There is no additional subscription fee for using our dropship service, you simply pay for the stock your customers' order at a special dropship price*. The best way to do this is register a payment card into your seller account - that way if you're automating your order import, payment is taken automatically and there is no delay processing the order. Please note, the stock is not allocated to the order until it is imported into our systems, and this does not happen until a successful payment has been made. To reduce the risk of a product being out of stock, it's therefore important to raise and pay for an order as soon as possible after your order has placed it, which is where full end-to-end automation is beneficial.

*The dropship price is not the standard wholesale cost but is priced to incorporate all the costs associated with fulfilling the item direct to an end consumer – e.g. also including the P&P costs.

Order payments are taken automatically from your registered card once you have made a sale.

No - we intentionally do not publish RRPs on the dropship portal. Sellers set their own retail prices.

Why we don’t show RRPs
Dropship pricing works differently from wholesale pricing. Each item’s dropship cost includes not only the product itself but also the additional fulfilment costs (packaging, labour, postage, etc.). These costs vary significantly by product and can represent a much larger proportion of the total cost for lower‑priced items. Because of this, a single “standard” RRP markup doesn’t work consistently across the full range.

Rather than present RRPs that may not be commercially useful or accurate for every seller, we leave pricing decisions fully in your control - whether you set a consistent markup across all products or adjust item by item.

A note on lower‑priced items
If you charge your customers for shipping, remember that this contributes directly towards covering the dropship fulfilment cost. Many sellers find that this makes lower‑priced items commercially viable even when the dropship cost appears proportionally higher.

Yes. All approved Widdop Dropship sellers are automatically authorised to use Widdop product images, descriptions and other official product content when listing and reselling genuine Widdop products.

The Terms & Conditions you signed as part of your application confirm this right:

“All trademarks, product images, descriptions, catalogues and branding remain the property of the Seller or its licensors.”

“The Buyer may use approved product content solely for the purpose of reselling genuine Widdop products.”

This permission applies across all authorised sales channels - websites, ecommerce platforms, and approved marketplaces - and is included automatically as part of Widdop Dropship approval.

Full Terms & Conditions:
https://widdopdropship.co.uk/pages/terms-and-condition/

For most Widdop Dropship products, Widdop Bingham & Co Ltd (trading as Widdop & Co) is the manufacturer/importer and the responsible business for UK sales.

Responsible business details (for listings and compliance use):
Business name: Widdop Bingham & Co Ltd (T/A Widdop & Co)
Registered office: Broadgate, Broadway Business Park, Chadderton, Oldham, OL9 9XE, United Kingdom

Packaging note:
The address printed on retail packaging may appear in an abbreviated form, but it will still reference Widdop & Co as the responsible business. This is normal and acceptable for UK retail packaging.

If your sales channel requires a model or manufacturer reference, the correct value to use is the Supplier Product ID shown in the Widdop Dropship seller panel.

The numbers beginning with “S067…” are internal Avasam SKUs. These are still used as your SKU on the sales channel - which ensures orders are matched to the correct Widdop inventory SKU for fulfilment - but they are not recognised on Widdop’s trade site and should not be used in any model/batch fields.

You can look up the corresponding trade product by searching the Supplier Product ID on www.widdop.co.uk.

Widdop Dropship is designed as a self‑serve platform for smaller sellers, so we do not routinely provide extended data packs such as detailed materials breakdowns, warning sheets, packaging specifications or regulatory traceability documentation.

You can:

• Use the Widdop trade website www.widdop.co.uk to look up additional product information not shown in the dropship portal, searching by the Supplier Product ID.
• Rely on the standard information already provided in the Widdop Dropship portal for normal listing purposes.

Extended compliance documentation is not part of the Widdop Dropship service. This level of detail is typically available only to trade customers who physically order and hold stock.

Retail packaging:

• Retail packaging will either be branded in line with the product range or supplied in neutral packaging, depending on the item.
• Packaging will typically name Widdop & Co as the manufacturer/importer.
• Barcodes are assigned from Widdop’s GS1 range.

Outer parcel and paperwork:

• The outer parcel is neutral and suitable for direct despatch to consumers.
• No marketing material, inserts or promotional materials are included in the parcel.
• No shipping note is included in the parcel.

This setup supports clean, consumer‑friendly dropship fulfilment while maintaining appropriate branding and traceability on the retail packaging itself.