A white, square cushion alarm clock from WILLIAM WIDDOP®. This classic, modern alarm clock brings a touch of simple style to the home. The clock features a light up, luminous Arabic dial and complementary clock hands, ensuring that it is easy-to-read in low light. It is furthered by its bold numbering, silent sweep movement and crescendo alarm, making it the perfect accompaniment to any bedside table. The clock is packaged in a branded closed box.